A3 Appliance Supply
A 12,000+ product wholesale parts store where repair technicians find the exact OEM part in seconds, not minutes.
Overview
A3 Appliance Supply is a veteran-owned distributor in Riverside, CA selling OEM appliance parts to repair technicians and DIY homeowners nationwide. Their customers search by part number, appliance type or brand, often while standing in front of a broken machine. A catalog of this size only works if the right part is always two clicks away.
I built and manage a catalog of over 12,000 products, structured around dual navigation: shop by appliance (refrigerator, washer, dryer, dishwasher, range, microwave) and shop by brand. The store runs part-number-first product pages, a Fast Movers section for high-turnover parts, maintenance and bundle kits, and a gated wholesale program with member-only pricing for professional accounts.
Scope of work
- Shopify store build and theme customization
- Catalog build and ongoing management: 12,000+ SKUs with clean data, imagery and OEM part numbers
- Dual catalog architecture: shop-by-appliance and shop-by-brand collections
- Part-number-driven product templates and search configuration
- Wholesale registration flow and gated B2B member pricing
- Fast Movers, maintenance kits and bundle merchandising
- Trust structure for professional buyers: policies, support channels, free-shipping messaging
Outcome
A parts catalog that behaves like a tool, not a brochure. Whether the customer knows the exact model number or just the brand, the right part is seconds away.