Boyú
A digital-clinic platform where 100+ health professionals run their practice from a single link: profile, store and AI assistant.
Overview
Boyú gives doctors, nutritionists and wellness professionals in Mexico a digital clinic in their pocket: one link that handles appointments, supplement sales, patient communication and an AI assistant on WhatsApp. The platform serves two very different audiences at once, professionals growing their practice and patients looking for a verified specialist.
The site is built on Webflow with integrated eCommerce: a CMS-driven directory of 100+ professionals across eleven specialities, a supplement store with 1,600+ products, cart, coupon and checkout logic, and dual onboarding paths from the very first screen. The platform has supported 18,000+ consultations to date.
Scope of work
- Platform front-end and marketing site built on Webflow
- CMS architecture for 11 specialities and 100+ professional profile pages
- Integrated eCommerce for a 1,600+ product supplement store
- Cart, coupon and checkout logic within the Webflow ecosystem
- Dual-audience homepage and onboarding: professional sign-up vs. patient discovery
- WhatsApp AI assistant entry points across the site
- Full legal, shipping, subscription and health-disclaimer pages for the Mexican market
Outcome
One platform serving two very different users. Professionals get a clinic in their pocket, patients get a trusted way to find them.