BEON
A Sydney-based store for extraordinary design brands, where the catalog gets out of the product's way.
Overview
BEON curates premium design brands from around the world, including Audo Copenhagen, HÅG, FINEX, SHUN and Balmain Hair, across furniture, dinnerware, tech, fragrances and styling, with Australian stock and delivery. Selling ten very different categories under one roof needs a storefront that stays quiet and lets each brand's photography carry the weight.
The build organised a wide multi-brand catalog into clean category and brand collections, with a restrained monochrome design language, rotating featured-product merchandising the team manages themselves, and product templates flexible enough to handle an $18 ceramic plate and a $2,000 ergonomic chair with equal polish.
Scope of work
- Shopify theme customization with a minimal, brand-neutral design language
- Multi-category catalog architecture: 10+ collections plus a brands index
- Variant-heavy product templates: sizes, colours, from-pricing, sale states
- Featured and sale merchandising with rotating homepage sections
- SEO structure for brand and category landing pages
- Currency, shipping and payment setup for the Australian market, including Apple Pay and Google Pay
Outcome
A multi-brand store that feels like a single, considered shop. The design recedes, the products lead.