SVC / CRO
eCommerce Optimization
If your store gets visitors but the revenue doesn't match, the problem is usually findable: slow pages, confusing navigation, weak product pages, or a checkout that leaks. I audit stores the way a customer experiences them, then fix the issues in order of revenue impact, not in order of what's fun to build.
Conversion audits
A full walk-through of your funnel, from landing to checkout, with issues ranked by impact.
Product page optimization
Structure, imagery order, trust signals and buying information arranged the way shoppers actually decide.
Speed optimization
Theme cleanup, app audits, image and script optimization. Every second of load time costs orders.
Navigation & search
Collection structure and search tuned to how customers look for products, not how the catalog is organized internally.
Checkout & cart
Reducing friction, surfacing shipping costs early and fixing the small leaks that add up.
Email revenue
Klaviyo flows that recover abandoned carts, win back customers and grow repeat revenue on autopilot.
How it works
Audit
I go through the store as a customer would, backed by analytics data, and document every friction point.
Prioritize
Issues ranked by expected revenue impact versus effort. You approve the list before work starts.
Implement
Fixes shipped in small batches so improvements can be measured, not assumed.
Measure
Before-and-after comparison on the metrics that matter: conversion rate, speed scores, cart completion.