A3 Appliance Supply

The problem

A3 is a veteran-owned distributor in Riverside, CA selling OEM appliance parts to repair technicians and DIY homeowners nationwide.

Their customers are often standing in front of a broken machine. A catalog of 12,000+ parts is useless if the right one takes minutes to find, and professional buyers expect trade pricing without a separate store.

How we found it

Looking at how parts buyers actually search revealed three distinct paths: people who have the exact part number, people who know the appliance type, and people who only know the brand.

A single navigation tree could only serve one of them. Professionals added a fourth need: wholesale pricing they could trust, gated from retail shoppers.

How it was solved

• Dual catalog architecture

  Shop by appliance (refrigerator, washer, dryer, dishwasher, range, microwave) and shop by brand, both built into the main navigation.

• Part-number-first product pages

  Templates and search configuration built around OEM part numbers, so a technician can paste a number and land on the part.

• Clean data at scale

  A 12,000+ SKU catalog built and managed with consistent data, imagery and OEM part numbers across Whirlpool, GE, Maytag, Frigidaire, Kenmore and LG.

• Wholesale program

  Registration flow and gated member-only pricing for professional accounts, inside the same Shopify store.

• Merchandising that moves stock

  A Fast Movers section for high-turnover parts, plus maintenance and bundle kits.

Results and impact

A parts catalog that behaves like a tool, not a brochure. Whether the customer knows the exact model number or just the brand, the right part is seconds away, and professional accounts get their pricing without a second platform.