Blok Watches

The problem

Blok makes analog watches that teach kids and adults time management, with no screens and no distractions. The brand has been featured in Forbes, Esquire, The Wall Street Journal, The New York Times and Hodinkee.

The store had to look like it belonged in those pages, while selling two watch lines, bundles and a strap shop to customers in more than 55 countries.

How we found it

Following the buying journey end to end surfaced the friction points: strap sizing that needed a clear choice before adding to cart, international shoppers who needed prices in their own currency, and press credibility that wasn't visible at the moment of decision.

Each one was a place where a visitor who already wanted the product could hesitate.

How it was solved

• Editorial storytelling

  Campaign-driven sections that give the product philosophy room to breathe, matching the brand's press presence.

• Clear product architecture

  Watches (BK33 and BK38), bundles, straps and accessories organised so each shopper finds their starting point.

• Frictionless strap shop

  Sized variants with quick-add logic, so choosing a strap takes one step.

• Sell everywhere

  Multi-currency setup for 55+ countries.

• Proof and promotion at the right moment

  Press bar and social proof across the buying journey, gift-with-purchase campaigns, a 10% first-order email capture and post-purchase flows.

Results and impact

A store with the confidence of the press coverage behind it: editorial where it should be, frictionless where it counts, and ready to sell internationally.