Boyú

The problem

Boyú gives doctors, nutritionists and wellness professionals in Mexico a digital clinic in their pocket: appointments, supplement sales, patient communication and an AI assistant on WhatsApp.

That means one website serving two very different people at once: professionals deciding whether to join, and patients looking for a specialist they can trust.

How we found it

Walking through the site as each audience showed the risk: professionals and patients arrived on the same first screen with completely different goals, and every extra click cost trust.

The platform also had to hold a large directory, a full supplement store and AI entry points without feeling like three separate products.

How it was solved

• Two paths from the first screen

  A dual-audience homepage with separate onboarding for professional sign-up and patient discovery.

• A directory that scales

  CMS architecture for 11 specialities and a profile page for every verified professional.

• Integrated supplement store

  Webflow eCommerce for 1,600+ products, with cart, coupon and checkout logic inside the same ecosystem.

• AI assistant everywhere it helps

  WhatsApp AI assistant entry points placed across the site, so patients can ask before they book or buy.

• Ready for the Mexican market

  Legal, shipping, subscription and health-disclaimer pages written and structured for local requirements.

Results and impact

One platform serving two very different users. Professionals get a clinic in their pocket, patients get a trusted way to find them, and the AI assistant answers questions around the clock.