Skills & stack

What I work with.

I’m a Shopify and WordPress developer who also builds automations. Below is the full stack, what I use each tool for, with links to the services and projects where it’s used.

Top Rated on Upwork · 100% Job Success · 2,000+ hours · 45 jobs

eCommerce and CMS platforms

Where most of my work happens. Stores and sites that the owner can run without a developer.

Shopify and Liquid

Online Store 2.0 themes, custom sections and blocks, product and collection templates, metafields, B2B and wholesale setups, large catalogs.

See the service

WordPress

Custom themes and page builds, custom post types and fields, speed and security hardening, Rank Math setup.

See the service

WooCommerce

Store builds, product imports and migrations, checkout and product page improvements, plugin conflicts.

See the service

Elementor

Reusable templates and global styles, so the client can add pages without breaking the design.

See the service

Bricks Builder

Page systems with reusable layouts, such as the 80+ location pages built from one template.

See the case study

Webflow

Site builds and CMS collections, styled to the design system.

Languages

The code under the platforms, for the jobs a theme setting or an app can’t do.

PHP

WordPress themes and plugins, WooCommerce hooks, REST endpoints, data imports.

JavaScript

Front-end interactions, Shopify theme scripts, animations, API calls, small Node tools.

Python

Data clean-up and conversion scripts for product catalogs, spreadsheets and exports.

HTML and CSS

Accessible, responsive markup and styles that match the design on every screen size.

Automation and AI

Workflows that take repetitive work off a team: orders, leads, data entry and follow-ups.

Make

Multi-step scenarios between stores, forms, sheets and CRMs, with error handling.

See the service

Zapier

Quick, reliable connections between the tools a business already pays for.

See the service

n8n

Self-hosted workflows for teams that want more control or lower running costs.

See the service

OpenAI

AI steps inside workflows: sorting enquiries, drafting replies, cleaning product data.

See the service

Klaviyo

Email signup and flows connected to the store, so customer data lands where it should.

SEO, speed and analytics

The checks behind every build, so a new site can be found and measured from day one.

Technical SEO

Titles, meta, headings, canonicals, redirects, sitemaps, robots.txt and structured data (schema).

See the service

Rank Math

Setup, schema and sitemap configuration for WordPress sites.

See the service

Google Search Console and GA4

Site verification, sitemap submission, indexing checks and conversion events.

PageSpeed and Lighthouse

Core Web Vitals checks and fixes: images, scripts, fonts and caching.

See the service

AI search readiness

llms.txt, clear answer-first content and crawler access for ChatGPT, Claude and Perplexity.

Try the free tool

How I work

  1. 1

    Audit first.

    I look at the site as a customer would, then list what to fix, ranked by impact on sales or time saved.

  2. 2

    Fixed written scope.

    Scope, timeline and price agreed in writing before work starts. No surprise invoices.

  3. 3

    Staging, then live.

    Changes are built and tested on a staging copy, with short updates, before anything touches the live site.

  4. 4

    Documented handover.

    A walkthrough and written notes, so you or your team can run it without me. The code is 100% yours.

Certifications

Professional certificates from Google and Meta. Every credential ID can be checked with the issuer.

Google Digital Marketing & E-commerce

Google · Issued Jun 2025

Credential IDWR42YGQ13BTX

Verify on Coursera

Meta Front-End Developer Professional Certificate

Meta · Issued Aug 2023

Credential ID3S4QRK4EA3QM

Verify on Coursera

Introduction to Generative AI

Google Cloud Skills Boost · Issued Dec 2024

Credential IDZPNI97SRPBNX

Verify on Coursera

Google UX Design

Google · Issued Oct 2022

Credential ID3NRH6TPDJGA

Skills questions

Are you a Shopify developer or a WordPress developer?

Both. Most store work is on Shopify, with Liquid themes, B2B setups and large catalogs. WordPress and WooCommerce cover content sites, stores and page systems. I recommend the platform that fits the business, not the one I prefer.

Do you write custom code or only use page builders?

Both. I use Elementor or Bricks when the client needs to edit pages themselves, and custom PHP, Liquid or JavaScript when a builder or app can’t do the job cleanly.

Which automation tools do you use?

Make, Zapier and n8n, with OpenAI for AI steps such as sorting enquiries or cleaning product data. The choice depends on the tools the business already uses and the running cost.

Do you handle SEO as part of a build?

Yes. Every build includes the technical basics: titles and descriptions, headings, redirects, a sitemap, robots.txt, structured data and Search Console setup. Ongoing content SEO is a separate service.

Can I verify your certificates?

Yes. Each certificate lists its credential ID, and most link straight to the issuer’s verification page on Coursera.

Taking new projects this month

Need these skills on a project?

Send me what you’re building or what’s broken. You’ll get a reply within 24 hours with questions, an honest opinion and a fixed price.

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