Shopify · Appliance parts, B2B
A3 Appliance Supply
12,000+ OEM parts, found in seconds.
A 12,000+ product wholesale parts store where repair technicians find the exact OEM part in seconds, not minutes.
Client
A3 Appliance Supply
Platform
Shopify
Industry
Appliance parts, B2B
Market
United States
Year
2025
12,000+
products built and managed
6
major brands, OEM part numbers
B2B
gated wholesale with member pricing
The problem
A3 is a veteran-owned distributor in Riverside, CA selling OEM appliance parts to repair technicians and DIY homeowners nationwide.
Their customers are often standing in front of a broken machine. A catalog of 12,000+ parts is useless if the right one takes minutes to find, and professional buyers expect trade pricing without a separate store.
What I found
Looking at how parts buyers actually search revealed three distinct paths: people who have the exact part number, people who know the appliance type, and people who only know the brand.
A single navigation tree could only serve one of them. Professionals added a fourth need: wholesale pricing they could trust, gated from retail shoppers.
What I built
01
Dual catalog architecture
Shop by appliance (refrigerator, washer, dryer, dishwasher, range, microwave) and shop by brand, both built into the main navigation.
02
Part-number-first product pages
Templates and search configuration built around OEM part numbers, so a technician can paste a number and land on the part.
03
Clean data at scale
A 12,000+ SKU catalog built and managed with consistent data, imagery and OEM part numbers across Whirlpool, GE, Maytag, Frigidaire, Kenmore and LG.
04
Wholesale program
Registration flow and gated member-only pricing for professional accounts, inside the same Shopify store.
05
Merchandising that moves stock
A Fast Movers section for high-turnover parts, plus maintenance and bundle kits.
The store, up close.
What it made possible
Seconds
from part number to product page
12,000+
SKUs live and maintained
1 store
serving retail and wholesale
A parts catalog that behaves like a tool, not a brochure. Whether the customer knows the exact model number or just the brand, the right part is seconds away, and professional accounts get their pricing without a second platform.
Stack
- Shopify
- Liquid
- Catalog management
- Search configuration
- B2B pricing
