Shopify · Watches, DTC
Blok Watches
A press-featured brand, with a store to match.
A global DTC store for an analog watch brand featured in Forbes, WSJ and the NYT, built to carry that press-level polish.
Client
Blok
Platform
Shopify
Industry
Watches, DTC
Market
Global, 55+ countries
Year
2024
55+
countries with local currency
2
watch lines plus bundles and straps
5
major press features on display
The problem
Blok makes analog watches that teach kids and adults time management, with no screens and no distractions. The brand has been featured in Forbes, Esquire, The Wall Street Journal, The New York Times and Hodinkee.
The store had to look like it belonged in those pages, while selling two watch lines, bundles and a strap shop to customers in more than 55 countries.
What I found
Following the buying journey end to end surfaced the friction points: strap sizing that needed a clear choice before adding to cart, international shoppers who needed prices in their own currency, and press credibility that wasn't visible at the moment of decision.
Each one was a place where a visitor who already wanted the product could hesitate.
What I built
01
Editorial storytelling
Campaign-driven sections that give the product philosophy room to breathe, matching the brand's press presence.
02
Clear product architecture
Watches (BK33 and BK38), bundles, straps and accessories organised so each shopper finds their starting point.
03
Frictionless strap shop
Sized variants with quick-add logic, so choosing a strap takes one step.
04
Sell everywhere
Multi-currency setup for 55+ countries.
05
Proof and promotion at the right moment
Press bar and social proof across the buying journey, gift-with-purchase campaigns, a 10% first-order email capture and post-purchase flows.
The store, up close.
What it made possible
55+
countries buying in local currency
1 step
to add a sized strap
Press
proof visible at every decision point
A store with the confidence of the press coverage behind it: editorial where it should be, frictionless where it counts, and ready to sell internationally.
Stack
- Shopify
- Liquid
- Multi-currency
- Email capture
- Promotions
Services used
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