Webflow + eCommerce · Health & wellness, AI

Boyú

A digital clinic in one link: profile, store and AI assistant.

A digital-clinic platform where 160+ health professionals run their practice from a single link: profile, store and AI assistant.

Client
Boyú Red Clínica

Platform
Webflow + eCommerce

Industry
Health & wellness, AI

Market
Mexico (Spanish)

Year
2025

160+

verified health professionals

12,000+

consultations booked

1,600+

products in the store

The problem

Boyú gives doctors, nutritionists and wellness professionals in Mexico a digital clinic in their pocket: appointments, supplement sales, patient communication and an AI assistant on WhatsApp.

That means one website serving two very different people at once: professionals deciding whether to join, and patients looking for a specialist they can trust.

What I found

Walking through the site as each audience showed the risk: professionals and patients arrived on the same first screen with completely different goals, and every extra click cost trust.

The platform also had to hold a large directory, a full supplement store and AI entry points without feeling like three separate products.

What I built

Two paths from the first screen

A dual-audience homepage with separate onboarding for professional sign-up and patient discovery.

A directory that scales

CMS architecture for 11 specialities and a profile page for every verified professional.

Integrated supplement store

Webflow eCommerce for 1,600+ products, with cart, coupon and checkout logic inside the same ecosystem.

AI assistant everywhere it helps

WhatsApp AI assistant entry points placed across the site, so patients can ask before they book or buy.

Ready for the Mexican market

Legal, shipping, subscription and health-disclaimer pages written and structured for local requirements.

The store, up close.

What it made possible

12,000+

consultations through the platform

160+

professionals across 11 specialities

1,600+

products sold through one checkout

One platform serving two very different users. Professionals get a clinic in their pocket, patients get a trusted way to find them, and the AI assistant answers questions around the clock.