Shopify · Beauty, DTC
mesme
A bilingual store that teaches a new category, then sells it.
A bilingual Shopify store for a Swiss nail-wrap brand, built to educate a market that has never bought nail wraps before, then convert it.
Client
mesme Zürich
Platform
Shopify
Industry
Beauty, DTC
Market
Switzerland (EN / DE)
Year
2025
2
languages, full EN and DE storefront
3
product lines compared side by side
CHF
pricing with Twint and Klarna
The problem
mesme sells gel nail wraps in a market where most shoppers have never used them. Many assume they are just stickers.
A standard product grid was asking people to buy something they didn't yet understand, in a country that expects to shop in its own language and pay with local methods.
What I found
Mapping what a first-time visitor needs to know before buying showed the gap clearly. The questions were always the same: how long do they last, how do I apply them, and which line is right for me.
None of those were answered on the path to checkout. The problem wasn't traffic or price. It was understanding.
What I built
01
Education inside the buying journey
A PLAY vs. STAY vs. POWER comparison table, how-to videos and application guides placed where the buying decision happens, not buried in a blog.
02
Built for Switzerland
Full English and German storefront with CHF pricing and Swiss payment methods, including Twint and Klarna.
03
Reasons to come back
Club mesme loyalty rewards, starter and gift kits, seasonal collections and email capture to turn first orders into repeat customers.
04
Showroom demos through checkout
In-store demos at the Zürich showroom set up as a bookable product, so booking runs through the same checkout as everything else.
05
A homepage that converts
Benefit marquee, social proof gallery and press feature arranged to answer doubts before they become exits.
The store, up close.
What it made possible
1 visit
to understand, compare and buy
2
languages at full parity
Press
Irish Independent top 5 beauty gifts
A store that turns an unfamiliar product into an easy first purchase. Shoppers can understand, compare and buy in one visit, in their own language, and the brand has a loyalty and showroom engine to bring them back.
Stack
- Shopify
- Liquid
- EN / DE translation
- Loyalty program
- Twint
- Klarna
